As part of the YOU NEED TO HEAR THIS campaign created by German VICE MAGAZINE for PHILIPS ELECTRONICS to reposition the brand in the headphones and Bluetooth speaker segment a POS in a wooden hut was set up to be integrated at the DOCKVILLE festival in Hamburg. For two days the guest of the festival were able to try out the latest PHILIPS products. At night the hut transformed into a small club were people danced until the next morning to the sound of the VICE DJ´s.